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Hooked: How to Build Habit-Forming Products
Type:
Other > E-books
Files:
1
Size:
5.3 MB

Texted language(s):
English
Tag(s):
Hooked How to Build Habit-Forming Products

Uploaded:
Nov 4, 2014
By:
mdusanjay



Nir Eyal, "Hooked: How to Build Habit-Forming Products"

ISBN: 1591847788 | 2014 | EPUB | 256 pages | 5 MB


How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the "Hook Model" — a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging